Ministry of Finance targets wider reach with new budget education initiative using comedic social media influencers
Authored by: Central Communications Unit
Source: Ministry of Finance
Date: May 27, 2019

‘Budget Basics’ to help explain common budget terms and concepts

The Ministry of Finance is collaborating with digital content creators Timico Sawyer and Jaquay Adderley to produce educational videos about common terminology used during the Budget Debate. The aim of the “Budget Basics” initiative is to increase financial literacy and inspire informed conversations about the National Budget.
Using their unique brand personalities and easy to understand language, the comedic video bloggers Sawyerboy and DasQuay will produce short, explanatory videos covering 20 important budget terms and concepts. The videos are intended to be engaging, entertaining and educational.
“The idea of transparency is not only about providing information to the public; it is also about making information easy to understand and therefore accessible. The enhanced communication activities at the Ministry of Finance are a core part of our commitment to transparency, and this initiative is a continuation of our work to engage the public more proactively,” said K. Peter Turnquest, Deputy Prime Minister and Minister of Finance.


“Financial literacy is something we take for granted, when the reality is, discussions about the budget often include technical terms that not everyone understands. By working with these talented content creators, who regularly entertain the Bahamian public with their comedic productions, we are able to reach new audiences using the vehicle of edutainment,” said Minister Turnquest.
The videos will cover budget terms such as: Debt, Deficit, Surplus, Variance, Fiscal, Direct Charge, Arrears, Fixed and Discretionary, Fiscal Responsibility, New Borrowing, among others.
The “Budget Basics” initiative is part of the Ministry’s enhanced communications plan, designed to increase public awareness about the National Budget. Last year, the Ministry introduced a Budget Magazine, which provided a nontechnical summary of the Budget. This year, the Ministry is planning to introduce new resources for public education and engagement, including the Budget Basics videos, and a new budget website.


The Budget Debate is set for June, following the presentation of the Budget Communication by K Peter Turnquest, Deputy Prime Minister and Minister of Finance, on May 29.

 


BACKGROUND
About DasQuay

Jaquay Adderley, also known as DasQuay, is not only a gifted, organic comedic talent, but the 2X Elevation Award Winner has a reach of over 30,000 with his videos and a total of 15,000+ followers across social media. His videos are widely known and loved for their originality and ability to relate to his audience through the comedy.
About Sawyerboy
Timico Sawyer is a social media influencer turned comedian and actor, who has amassed a following of over 97,000 followers across Facebook, Instagram and Twitter combined. The Bahamian Icon Award winner now has his own radio show and has worked with local and international brands.

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